The contemporary art gallery Doppelgaenger was established in 2012 in Bari – Puglia, Italy – in the old city centre. As the very name itself suggests, Doppelgaenger pursues two lines of artistic enquiry. The dual nature of the project focuses on both the more contemporary studies in figurative art and experimental work in video art, from installation and performance. Doppelgaenger’s principle raison d’être is to show the commonalities between the two areas and use this as a device for comparison and study. The gallery is located in the Palazzo Verrone in the heart of the old city – an extraordinary architectural mélange, which over time, from inception as mediaeval tower house has become a noble Renaissance palace and is now a place which plays host to the Contemporary arts. Moreover, the gallery intends to put an attentive eye on artistic publishing production, meaning the art book as an object whit a clear intrinsic value. Doppelgaenger acts both as an exhibition space and living residence simultaneously. The gallery managers and their artists inhabit the palace choosing to allow their work and private lives to overlap and these two spheres are constantly intertwining with each other.